SHARE design system
An illustration system for government, built so every Singaporean can see themselves represented in public-service products.
A national service touches everyone, so its illustrations had to reflect everyone instead of one default face.
Instead of bespoke art each time, composable parts let teams build the person they needed for the story.
Releasing it as a system meant consistency across products and less duplicated illustration work.
The system mattered because it let representation become repeatable. Teams could use the same visual language without commissioning one-off art each time.